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Google’s latest strategy believe it or not, is not a new algorithm as we have all gotten used to adjusting to lately, right after figuring out the old algorithm. Instead, it is something that will benefit most businesses, at least those businesses that want to be successful in the mobile world. AMP stands for accelerated mobile pages and as its name suggests, it helps pages load faster on mobile devices. This is a huge deal for most businesses as a majority of consumers use their mobile devices to conduct business or to preview a business they are about to visit before stepping foot in its doors. With faster loading pages, you have fewer frustrated consumers and possibly more real customers Read More