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7 Myths of Conversion Rate Optimization

  • February 28 2014
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All websites set out to have as many visitors as possible, and to have those visitors become loyal visitors and customers whenever the website is set up that way. The problem is, not all people who visit the site will convert over into customers. The conversation rate will vary, but the more site owners are able to increase their conversions, the more sales they will have. Here are some debunked myths to help you increase your conversion rate the right way.

 

1. Old Practices Give the Best Conversion Rates

This is simply untrue. The newer practices for conversion rate optimization must include the new algorithms and how the internet has changed, so you must continually update how you plan to convert visitors into customers. If you stick with the tried and true practices of old, you will lose out on what the newest practices can offer your website.

 

2. You Must Say Everything Fast

Again, this is not usually the case. While there are some visitors that won’t stay on a site no matter how it looks or what it has to say, visitors are usually quite willing to look around for a bit before making up their mind. If you have important information to offer on the topic your site covers, most visitors will read through at least one or two articles before deciding to leave or stay. Long articles are no longer considered taboo, and are actually showing a lot of promise with the new algorithms that the search engines are using.

 

3. Guess What Visitors Want to See

Since when is guessing the best way to find out what your visitors would like to see more of? That’s long been proven to be ineffective. You can easily ask your visitors if there is a topic they want covered more in depth than is currently available. This shows them you care about their opinions, and is often a boost to conversion in and of itself. Assuming you know your customers every want or need is going to do more harm than good.

 

4. Conversion Rate Optimization is a One-All Fix

While you want to put a good amount of time into how to convert visitors, if you do not spend the time getting your website set up and ranking, visitors will never see your site the way you intended them to. Getting your site up and running with useful information should be first. Then you need to get your site ranking in the search engines, and continue to put up new content for your visitors. All the while, you also need to work on your conversion rate optimization. It’s a difficult balancing act, but when done right, your site will soar.

 

5. Small Changes are All You Need

Some sites only need a few little changes now and again, but for the most part, larger changes are a necessary part of the equation. This does not mean that you need to make large changes on a regular basis. These means that you should make the large changes once to get your site set up properly and then make only the small changes as necessary to convert the most visitors into paying customers.

 

6. Replicating Success Will Equal Your Success

While taking an idea from a successful site can help your success in some regards, taking an entire idea from a site is likely going to cause your site to fail. There is more than just replicating a successful site to getting a higher level of conversion. You must have a solid design, important information, take time to build up trust in your information and products or services, rank your site, and be available to consumers before you will find success.

 

7. Three Clicks is the Max before Customers Leave

It used to be that if it took more than 2-3 clicks for a customer to complete a sale, they would go elsewhere. The internet had many people spoiled into prompt services. The truth is, visitors will take the time to do a few more clicks than that if they trust the site they are using for the best products or services around. Taking the time to develop trust can be worth its weight in sales.

Don’t expect success from your website overnight. It takes time and effort before your site will take off like you want it to. The more time and energy you are able to devote to your site when setting it up, the better success you can expect when converting visitors to customers.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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