Why You Should Avoid “Like Baiting” on Social Media
- September 1 2015
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We live in a technologically and socially driven world. People like to give their opinions and share their views with others. Like baiting is a term that was created by Facebook that occurs when an individual or company uses controversial pictures and headlines to make people aroused or show social interest in their content. Every time you share a post on social media, each person that reads this information builds a negative or positive impression about you. Like baiting uses software that determines what people liked, shared or commented on using social media. Many businesses, media outlets, and organizations recognize this luring tactic. Some people outright avoid these types of manipulations Read More
5 Things You Should Not Do When Wanting to Build a Killer Website
- August 25 2015
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Creating a website is like a fine art – if you do not do it right the first time, you lose the interest of your viewers. That is how important getting the design right the first time is for your company. If you have no experience in web designing, it is best left up to the professionals. If you think you can do it, make sure that you are not making any of the five mistakes below in order to ensure that you do have a killer website after all. 1. Don’t Make it Hard to Navigate Studies show that viewers literally stay on a website for a matter of seconds. Even if that amount of time was 20 seconds that is not a lot of time to impress. This means you need to get down to the nitty Read More
Top 6 User Enhancing Website Layout Trends for 2015
- August 18 2015
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Every year web design changes drastically. The trend this year is towards user enhancement rather than making websites promotional for companies. You will notice this year that websites are more user friendly and geared towards what the consumer wants rather than what a business thinks will sell. If you are a business owner and are trying to strike it rich with e-commerce or you are just trying to advertise your brick and mortar business better with your website, you must know these top 6 website layout trends for 2015 in order to be successful. 1. Longer Sites, Fewer Links The first most noticeable trend is the longer, scrolling websites that many businesses are using. Now it Read More
5 Careless Mistakes to Avoid in Social Media Marketing
- August 11 2015
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Social media marketing mistakes are often showcased to a very large audience, meaning that they are embarrassing and can be downright detrimental to your business. How do you avoid these mistakes and ensure that you grow, or at the very least, keep your audience? Careful thought and patience is the key, but you also need to be aware of the mistakes that often get overlooked and committed time and again. Rather than putting yourself on “auto pilot” consider each and every post that goes out to your audience before it is sent in order to predict the ramifications of your actions. 1. Don’t Repeat Yourself Yes, you will likely post the same type of status or update multiple Read More
5 Tips for Writing Irresistible Product Descriptions
- August 4 2015
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Product descriptions seem simple enough to write – you just give the product information and the product then sells itself, right? Unfortunately, there is an incredible amount of competition on the Internet that makes it impossible to sell a product on basic facts alone. Instead, you need to write a compelling description that gets the consumer on the line, bringing them in for the sale without ever communicating with you. Your words need to be enticing like an advertisement, while letting consumers know how their life will change by purchasing this product. 1. Get the Reader to Visualize the Product Your product description should include more than just the facts about the product. Read More
Simple Proven Ways to Cut Your Bounce Rate
- July 28 2015
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As a website owner, your overall goal is to increase your number of viewers. Every owner has different reasons why they want to increase their web traffic. Whether it is promoting products or displaying your work, the value to create interest in a site is high. When viewers visit forums and then quickly leave this is called a bounce rate. Developers and web owners can collectively take advantage of understanding how a bounce rate effects their search engine optimization. Based on knowing how viewers bounce in and out of a website can determine how effective the website is at commanding attention. Theoretically, an elevated bounce rate indicates that there needs to be a change in Read More