Stock Images vs Authentic Images; Does it Really Matter?
- July 7 2015
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Stock photos are easy and cheap, which makes them extremely tempting. However, a general rule of thumb is to not use them as part of your visual content strategy. Visual content is the key to many successful branding strategies. Nevertheless, many respectable companies make the mistake of utilizing stock photos that make them seem like a sham instead of a credible brand that uses high visual branding standards. Authentic is Better Than Stock When clicking on your customer service page is there a photo of a guy wearing a headset that looks like he could work for you, but doesn’t? If this is the case, your company is breaking one of the fundamental rules of content marketing-authenticity. Read More
The Secret to Generating Natural Links in Your Post
- March 13 2015
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It’s every SEO’s dream that they could simply press ‘publish’ and then go on with their day while accumulating dozens of links. Although this may seem too good to be true, there is in fact a way to do this—by writing content that will do the work by building links for you. If you are having trouble getting natural links then you may believe that your content just isn’t good enough, and that you have to be willing to write link-bait articles. However, this isn’t the case, as you must keep in mind that the quality of your articles is only one small piece of the whole story, and link bait articles are not very effective. So what is the secret to gaining natural links on your content? Read More
How Content Marketing and Content Strategy Work Together
- December 15 2014
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Not all of the content you read on the Web has the same value or quality. What sets apart one piece of content from the next? The content that is excellently written and provides what readers want typically is put together using a combination of content marketing and content strategy. It’s easy to get the two misconstrued because they have a lot of similarities. However, content marketing and content strategy are two completely different things. The only related thing is that it involves content. Here’s a look into what the two are and how they can be used together to create great content. A Deeper Look into Content Strategy Simply put, a content strategy is a customized plan that Read More
Why Adaptive Content is so Important to Content Marketing
- December 5 2014
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Does your content convert visitors into buyers and first-time buyers into loyal customers? If the answer is no then you are amongst the many other businesses who are struggling with this same ordeal. Some businesses today are finding adaptive content to be an excellent way to increase customer retention and ROI. If you’ve yet to hear about this content strategy, you likely have already witnessed it. It’s not quite widespread just yet, but many more businesses are beginning to implement adaptive content into their marketing campaigns. Understanding what adaptive content is and how it can benefit your business initiatives is very important. Here’s a deeper look into the concept of adaptive Read More
How Memes Can Be Useful Tools to Boost Website Traffic
- September 24 2014
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If you regularly update your Facebook or Tumblr, you know the ability of memes to go viral. Online marketers today are using these images to generate Web traffic and even build backlinks without much effort to boost website traffic. When you have a product to market, using viral memes can be helpful to reach the intended target audience. Photo-editing software such as Photoshop or visiting sites such as quickmeme.com can help you create memes that you can post on your social media account. There are other meme sites to help you understand how to create humorous memes that will not fail to capture attention. Two Things to Consider When Using Memes Now you may start to consider Read More
How Content Can Help Build Links
- August 29 2014
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You can think of links as the pathways between WebPages. By using complicated link analysis processes, search engines are able to discover the ways that different webpages are related to one another. Although links aren’t the be all and end all of SEO, it is definitely a large component in search engines’ algorithms. By using links, search engines not only can determine a website’s popularity, but they can also see a slew of other metrics such as authority, spam and trust. If a site is trustworthy then they tend to get linked to other websites that are trustworthy as well, on the other hand websites that contain a lot of spam often are linked to very few trusted sources. As important as Read More