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How a Professional Writing Service Can Help Boost Website Traffic

  • August 20 2014
  • Comments Off on How a Professional Writing Service Can Help Boost Website Traffic
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Are you thinking about turning to a professional writing service in order to increase the value of your website’s content, drive sales, and increase website traffic? If this is the case then you’re not the only one. In fact, one survey found that 65% of content marketers say producing enough content is the biggest challenge that they face in capturing their audience. Producing high-quality and fresh content is indeed a challenge, and so hiring a professional writing service can be of great benefit to you in order to not only improve your search engine rankings but also satisfy your audience with well written and timely content. By having experienced copywriters create content for you, you will be given a results-driven and diverse amount of content, including SEO pages, website copy, white papers, blog posts, etc. Here are five reasons why hiring a professional writing service to create content for you will boost website traffic.

 

Give New Life to Old Content

The amount of time that it takes in order to write brand new content can be very intimidating. Before going on the endeavor of creating brand new content, a professional writing service can come in and expertly assess the information that is already present on your website. In many cases, the content that is already there can be repurposed and refreshed in order to create more relevant and new content that better appeals to readers and drives them to take action. The information already present on your website can also be used in order to create varying types of content such as info graphics, podcasts and webinars that will reach a much larger audience and vastly improve your web presence.

 

Improve Search Engine Ranking

On top of being able to create enough content, it is also important to be able to publish content that is of high quality. Google has become more and more advanced at developing web crawlers that will analyze back links and webpage’s in order to rank websites according to content. This means meta descriptions and headlines are crucial to raise your search engine rankings, and a professional writing service will expertly use these and include keywords that are strategically placed in your content in order to further prove that it is relevant to your target audience.

 

Increase Conversions

Having a superb call to action on your website’s webpage will dramatically increase conversions. A call of action is a means of prompting your visitor, lead or customer to take a certain action. This action could be anything from purchasing your product to attending a certain event or getting into contact with your firm. A professional writing service will be able to create a call to action that is short and simple, but also very informative and eye catching. They will also know how to display it effectively on your website in order to allow visitors to easily gain access to it.

 

Create a Strong Voice For Your Website

When a prospective customer looks at your website they are interested in they want to know what you have to offer. By having strong website content you will be able to establish a brand voice and maintain a persona that is consistent across all of the channels that you use.

 

Content is the Foundation

Superb website content is the groundwork for your entire PR, sales and marketing efforts. Neglecting to have content that is of high caliber will lead all of your other marketing initiatives to fall short. By hiring a professional writing service you can ensure that you not only have enough digital content, but that your content is of the highest quality.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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