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Tested Strategies to Boost Conversion on Your Home Page

  • February 19 2014
  • Comments Off on Tested Strategies to Boost Conversion on Your Home Page
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A successful conversion rate changes page viewers to customers. Once a few strategies are put into place, visitors will stay on the web page longer and are more likely to make a purchase at that time or shortly after. The changes and strategies to implement are not difficult at all and do not disrupt the flow or function of the website. So, today we are going to discuss five tested strategies to boost conversion on your home page.

 

Part Visual, Part Factual

 

Visual effects only grab the attention of visitors for a short time. It is best to keep the graphics simple and focus on the product or service that is offered by the website. A video demonstrating or explaining the product or service that is short in length is a positive video effect.

 

When it comes to the factual portion, keep the sentences and paragraphs short. Consumers do not like to read a lot of text. Consider a couple of short paragraphs of three to four sentences and a good bullet list. This will help them to get the information they require without getting bored.

 

Align Web Goals with Business Plan

 

The goals waterfall model is the ideal structure to follow. First, you set business goals, then marketing goals and that spills down into conversion goals. What happens here is that business goals and marketing goals intertwine on the website to become conversion optimization goals.

 

Part of the marketing strategy is offering promotions on the website for web-deals only. This is the quickest way, and proven success tactic for a boost and steady increase in the conversion rate on the website.

 

Use a Conversion Funnel Test

 

There are five steps to the funnel test:

1. Evaluation
2. Information search
3. Evaluation
4. Purchase
5. Post-purchase

 

There are programs that can run behind the scenes on your website to calculate how much time a user spends on the site evaluating the service, reviews and the products as a whole. Information needs to be easy to search for on the website, with only valid results being returned to users.

 

As consumers move onto the evaluation portion, users are going to look at the value for the money and materials it is made of. The purchase process must be easy and a follow-up email or phone call should be made within 30 days of the purchase for a customer satisfaction check.

 

Develop a Clear Hypothesis

 

Leaving consumers hanging with questions about the service offered on your website is a huge mistake. Be concise, show them what you are offering, how it works and what it takes to get it. Essentially, the more information you can pack into short sentences, the better off you are for increased conversion rates.

 

Use the 7-Step Cycle

 

The 7-step cycle test should be run monthly, if not weekly. It will return the best results so that you can make necessary changes quickly.

 

The steps in this process are:

1. Lift analysis
2. Hypothesis creation
3. Funnel experiment map
4. Graphic design and copy
5. HTML installation
6. Launch the experiment
7. Examine results and analysis numbers

 

By implementing these five strategies, and the multi-step tests, the conversion rates on your website should increase significantly when properly performed. Use the right keywords and keep the graphics simple. Market to the right groups of people with the use of target marketing and remember to keep content concise.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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