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Why You Should Avoid “Like Baiting” on Social Media

We live in a technologically and socially driven world. People like to give their opinions and share their views with others. Like baiting is a term that was created by Facebook that occurs when an individual or company uses controversial pictures and headlines to make people aroused or show social interest in their content. Every time you share a post on social media, each person that reads this information builds a negative or positive impression about you.  Like baiting uses software that determines what people liked, shared or commented on using social media. Many businesses, media outlets, and organizations recognize this luring tactic. Some people outright avoid these types of manipulations and others happily click on them. Like baiting uses a lot of spam content to get people’s attention. People and companies that use like baiting may harm their credibility. Ask yourself, are there certain social media strategies that I should not be using?  The answer is yes! In the next section, you will learn why like baiting is neither a feasible nor a good approach to use for your social media strategy.

Avoiding Like Baiting on all Social Media Outlets

The main objective for any social media strategy is to deliver the right kind of content to your audience. This will help produce the most appropriate brand awareness or knowledge about you or your company. Many corporations and individuals are desperate to gain a competitive advantage over others and they frequently use like baiting to accomplish their goals. They think that when like baiting is used on social media that it will increase their reach. Unfortunately, because like baiting is generally full of information that seldom provides anything insightful to the reader, it does more harm than good, but many businesses and persons still feel a need to become involved in these disgraceful practices. The problem is that people and companies who use these schemes are not getting the right type of engagement, so their likes and shares are temporary and the numbers are meaningless. As a result, the reputation or image of a corporation or individual may be harmed, which will make people distrust their credibility. Hence, avoiding like baiting on all social media outlets would prove to be very beneficial because it will help build a more organic reach by pushing genuine engagement and stimulating real discussions among your fan base. This demonstrates why it is important to use meaningful content when trying to generate a following on social media.

Ways to Naturally Engage Your Followers

Here are some tips to help you get rid of like baiting strategies and use more effective methods to naturally engage your followers. These tactics will help you increase your organic reach, build a better business strategy, encourage genuine engagement, generate a true following, and promote good discussion.

Only post information that is associated with insightful content, so it will not irritate or annoy your audience. This will make the goodwill of your following a strong asset for your social media strategy. You do not want to become involved in like baiting to create a fake following, which will harm your image or reputation. Like baiting only generates a temporary hype, which quickly fades as time goes on. Never lower the quality of your social media posts because this can make you lose your loyal followers. Smart people and organizations know that social media is a valuable resource.  Try to keep a positive reputation by avoiding anything that is similar to like baiting. In general, always give more than what you receive. Strive to personalize your comments and posts and make them relevant, insightful, and engaging for everyone who reads them. Do not use resources from a third-party unless the information is relevant to your audience because no one wants to waste their time reading junk. In the end, be authentic and legitimate in your posts. People value information that is honest and truthful. Like baiting is a nasty infestation that has taken over the social media; therefore, it is a good idea to choose different alternatives to this type of strategy.

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Cameron Mackey

Cameron is the Content Manager for the Vorongo Blog. He has spent three years in various content marketing roles. When he is not working with Vorongo he enjoys photography and hiking.

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